McGuffin's Film & TV Society
 

Press cuttings December 2000/ January 2001


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A phoenix rises from the ashes?

Necessity is the mother of invention, or so they say. And it seems an innovative and exciting film club will come out of the fiasco surrounding the cinema in Hoe Street, Walthamstow.

The newly formed McGuffin Film Club hopes to show French, German, Polish and Turkish films-- anything but English language films, which are banned by restr8ictive clause in the current contract between Odeon and EMD.

Jo Brind, one of the mangement committee of the fledgling club, said: "We believe this will turn what has been a cultural disaster for Waltham Forest into a great opportunity for local people to see wonderful films from all over the world, except Hollywood.

"This club will not get off the ground unless we get the enthusiastic support of the local community."

The club hopes to start showing films in late February or early March on Friday evenings.And the high praise for the Chinese Crouching Tiger, Hidden Dragon, shows there is clearly an appetite for foeign language films.

As things stands the EMD can only show films in "one of the ethnic languages of India"-- whether McGuffin can use the historic cinema depends on persuading Odeon, which sold the cinema, to allow other languages.

Mr Brind says the club members are optimistic the cinema chain will give the concession: "After all the Odeon group shows very few foreign language films at its cinemas so we would not be competing with it. We have all the British Film Institute's catalogue at our disposal but we would only show foreign films."

But the signs so far from Odeon, which claims to be "fanatical about film", are not encouraging.

Even if the club doesn't get its preferred location, there are other options, such as the Ross Wyld Hall and the Theatre, Lloyd Park.

The name McGuffin is a reference to local born film director Sir Alfred Hitchcock. A McGuffin is a plot devise, a detail that drives the plot, but turns out to be insignificant. Unfortunately, the club will never be able to show a Hitchcock film since the portly director of suspense films only made English movies.

"McGuffin will have to go off without a Hitch," said Mr Brind.

The club expects to lose money in its first year of operation as it will only charge about £5 for tickets.

It is planning to recruit supporting members who will pay £10 a year and make a real financial contribution to the club. But there is also membership at £3 a household, for those who can't afford the £10 rate, intended to ensure that the club is all inclusive.

Members will be posted details of events and encouraged to suggest films for the coming season.

"Membership will cover everyone who lives in the same house and has been priced to pay the cost of posting details of future programmes."

The club has already created a web site asking potential members to tell them what language films they would prefer to see. The web sit, which is already up and running, allows people to suggest their fabourite foreign film.

To get involved phone 8558 5527 or visit www.mcguffin.co.uk

Waltham Forest Guardian, January 18, 2001.

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Film buffs go foreign as owner seeks English shows

A group of film lovers have announced the formation of a club dedicated to foreign films which they hope they will be able to screen at the former ABC cinema in Hoe Street,Walthamstow.

At the same time the new owner of the cinema was in talks with former owner Odeon to try to change a clause limiting the films shown to Asian or Bollywood films.

Story then turns from the front page to page 14

Owner seeks permission to show English films

Filmhouse seeks to turn back on Eastern promise

The new owner of the recently opened Bollywood cinema was in talks with former owner Odeon last week to request permission to show English language and non-Indian foreign films.

The talks, the results of which have not yet been disclosed, came at the same time as it was announced other foreign language films might be shown at the EMD Cinema in Hoe Street, Walthamstow, in addition to the Asian films Chigwell businessman Mohan Sharma can show under the conditions of the sale.

A spokesman for Odeon confirmed talks had taken place but added: "It's quite a commercially sensitive issue and nothing has been officially announced."

Plans for international films to be shown at the cinema by new film club McGuffin, however, will delight local foreign film fanatics.

If the clause is varied the first non Bollywood foreign film to be shown at the EMD will be in late February or early March.

McGuffin member Jo Brind said: "Mr Sharma is hopeful that Odeon will agree to what is a very minor alteration. Odeon shows very few foreign language films at its cinemas, so we would not be competing with it."

But this is unlikely to appease those whose idea of a good Saturday film is a Hollywood blockbuster.

Ernie Mills, one of the longest serving employees at the cinema, said when the take over and the subsequent restrictions were announced: "That place is like my second home, and it's a real shame. The Saturday morning pictures were such a big part of Walthamstow life."

There are rumours of plans to open a six screen multiplex and arts centre in the area,which would mean Walthamstow would then have all aspects of film to suit the diverse cultures in the area.

All films shown by McGuffin will have English subtitles to maximise the potential audience. But the club is also expected to attract an audience from the borough's substantial foreign language speaking minorities.

"The club will not get off the ground unless we get the enthusiastic support of the local community," said Mr Brind.

Mr Brind can be contacted on 020 8558 5527, or you can visit the McGuffin web site for more information at www.mcguffin.co.uk

Yellow Advertiser, January 17, 2001.

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Bollywood cinema woe

By Tim Woodcock

 

THE new Bollywood cinema in Hoe Street is struggling to make money.

On Tuesday, the EMI) cinema had only two film-goers, both of whom had complimentary tickets.

Officially the Walthamstow cinema claims attendance figures are about the same as when it was an ABC cinema, though that has been questioned.

It had 603 customers in the first week and about 400 in subsequent weeks, which fell away to 213 last week.

There are only four people working on a regular shift - compared with nine previously.

A former member of staff said: "The atmosphere is terrible. The staff are all leaving. Shifts and times of films keep changing.

Owner Mohan Sharma said: "It is generally quiet at the moment. The time to worry is when everyone else is doing well and you are doing badly. We will keep going."

Mr Sharma took over the cinema at the end of November but its previous owner, the Odeon chain, inserted a controversial clause in the deal allowing him to show only Asian language films.

This week he had a meeting with Odeon management to ask if he could show English language films. There is another meeting planned for next week.

A spokesman for Odeon said: "It’s not our cinema, and we can’t dictate what goes on there. But we do expect Mr Sharma to fulfil his contractual obligations."

Odeon refused to be drawn on whether it would take legal action if Mr Sharma breached the contract.

A decision from the Office of Fair Trading on whether it will investigate Odeon’s business practices is expected at the end of the month.

In the meantime. two groups of film lovers are hoping to persuade Odeon to allow non-Asian films to be shown.

Steve Best. 41. of Higham Hill Road, Walthamstow, collected 312 signatures outside Sainsburys on Saturday.

He said: "A lot of people I spoke to were annoyed about the way it was done by Odeon. It was very under hand.’

And a new film club is exploring the possibility of showing French, German and other foreign language films at the EMD.

Mr Sharma wants to allow the club to use one of the screens at the cinema each Friday night, but this would mean Odeon would have to vary the contract,

Jo Brind, a member of the McGuffin Film Club’s management committee said: "We believe this will turn what has been a cultural disaster for Waltham Forest into a great opportunity for local people to see wonderful films from all over the world,

"We are not competing with Odeon and we are generating an interest in cinema."

The club is hoping to show its first film in late February or early March,

The name McGuffin is a reference to a plot device used by local born film director Sir Alfred Hitchcock.

For information about the club, call 8558 5527 or visit www.mcguffin.co.uk for further information.

Waltham Forest Guardian (Walthamstow edition), January 11, 2001.

 

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MP joins cinema row as business suffers because of Ramadan

WALTHAMSTOW MP Neil Gerrard added his voice to the complaints against cinema giant Odeon this week.

He has written to the Office of Fair Trading arguing that the sale of the Hoe Street cinema with a clause that bans English-language films is illegal.

Neil Gerrard said: "The issue is whether putting that clause in the contract is anti-competitive and prevents other companies from competing in the area.

"This isn’t the only example -this is at least the third example I know of Odeon doing the same thing.

"I think it’s good that local people are saying what they’re saying. Everybody is saying the same thing — that we want a mixture of films to be shown."

He was not convinced that there was a case to be made through the Racial Equality Council.

It is unclear whether EMD cinemas is a serious long-term business or simply a vanity project.

Owner Mr Sharma bought a cinema in Gravesend at the same time with the same conditions.

On its opening weekend, where all the films were free, only four people came.

The Walthamstow EMD cinema has proved more popular with about 200 people coming to a free showing last Friday. However on average only nine people have been coming to paid-for shows —when it was an ABC cinema the average weekday show attracted 30 customers.

Currently it is Ramadan and no new films are being released until December 22.

Mr Sharma, who made his money through a clothing factory in Whitechapel, said: "I’ve learned that I started at the wrong time. I’m new to this field and we have to live by our mistakes. But over all, Indian cinema is doing very well."

Assistant manager Imran Khan said: "Business has not been too good. But we expected that in the month of Ramadan when most people prefer to stay in.

"The staff are really bored because there’s not enough customers and there’s no English-language films for them to watch.

Mr Martin, manager of the Boleyn Cinema in East Ham which opened five years ago showing only Asian films, said:

"The market is already saturated. An Asian cinema has just opened in Wood Green and now all the UCI cinemas show Bollywood films.

"And it can be a month or so without any new releases.

"My advice to anyone opening a new Bollywood cinema would be to stop and think about it."

But Nick Docosco, owner of the Wood Green Curzon, said: "I think the cinema will do very well. There’s a large Asian population in Walthamstow. I say good luck to him."

Mr Sharma has been approached by a group wanting to hire one of the screens to show Tamil films once a week, which would fall within the clause, while another group wanting to show European art-house films would breach the clause.

He said: "I’ve no problem with it in principle but I have to ask for Odeon’s permission."

Waltham Forest Guardian December 7, 2000.

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