LONDON and PLANO, TX--(Marketwire - Oct 18, 2012) - Following the London 2012 Olympics, the media have attempted to identify the "real" legacy left by the Games. Is it urban gentrification, improvements in public transport, or even support for London Mayor Boris Johnson that is the most powerful legacy?
None of these. A new study conducted by Research Now reveals the Olympics has done most for UK national morale and the perception of big brands.
(Oct 18, 2012, Marketwire)