The site on which the Cannon cinema stands was formerly occupied
by the Victoria Hall. In 1907 it was converted into the first full
time cinema in the area. The building was subsequently purchased
by Cecil Bernstein of Granada theatres, who had a new Super Cinema
built on the site after the Victoria Hall was demolished in 1930.
The architect of the 2,697 seat cinema was Cecil Massey, with interior
decorations by Theodore Komisarjevsky, the famous Russian stage
designer. The cinema featured a Moorish/ Spanish interior and a
white painted stucco façade . This was not the first time
Komisarjevsky and Massey had worked together. Their first project
for the Granada circuit was the Rialto in High Road, Leytonstone;
which opened on 15th June, 1911, after being converted from a roller
rink. They also collaborated on a number of other theatres for Bernstein,
including the Phoenix Theatre, Charing Cross Road (1930), the Granada,
Woolwich, and the conversion of the Empire, Edmonton, both in 1937.
Komisarjevsky produced elaborate interiors for several other Granadas,
including Dover, Bedford, Clapham, Kingston, East Ham, Tooting and
North Cheam.
Walthamstow Granada opened on 15th September 1930, at 7.30 pm,
in the presence of a number of civic dignitaries. A large queue
for seats at the opening performance had begun forming at midday.
The opening programme consisted of a stage show, music by a 20
piece orchestra under the baton of E J Barber, a recital of the
Christie theatre organ and the feature film "Splinters"
starring Nelson Keys, Sidney Howard, Hal Jones and Reg Stone. When
the curtains opened for the first time, the audience saw a number
of people responsible for the Granada, working away at their various
tasks, sawing wood, painting etc. This later became a feature at
the opening nights of the rest of the Granada circuit.
Initially, the Granada operated as a "Cine-Variety" theatre,
which presented a mixture of live entertainment and films. As such,
it was provided with excellent stage facilities, and in later years,
a number of famous stars gave concerts here. among those who have
appeared at the Granada are Jerry Lee Lewis, the Beatles, the Rolling
Stones, the Inkspots and P J Proby, who created a sensation when
he split his trousers on stage.
Tragedy struck on 16th August 1944, when a flying bomb fell on
the Hoe Street/ High Street junction, killing a number of people.
The theatre was badly damaged, most of the roof having been blown
off. Emergency repairs were made and a temporary tarpaulin roof
was installed, allowing the theatre to re-open in December of that
year.
In 1954, the Granada became the first cinema in the area to show
a film in CinemaScope, when it presented "The Robe". Other
cinemas in the area later installed CinemaScope equipment, but these
were only equipped for ‘Mono’ sound, whilst the Granada was equipped
for four track magnetic stereo sound. Today, Screen One is equipped
with Dolby stereo sound equipment.
The cinema opened as a triple screen cinema on 16th October 1973.
Two cinemas were built under the Circle, and the former Circle formed
the third screen. A new projection box serving all three screens
was erected in the stalls. Apart from the tripling, the building
is little altered. The erstwhile cafe area, which was later used
as a dance studio, now houses the Victoria public house.
The Cannon is a Grade Two Listed Building (McGuffin note: Today
it is a Grade 2* listed building ), as are most of the remaining
Granada theatres. In 1989, the theatre was taken over by the fast
growing Cannon circuit and re-named the Cannon. As a part of their
commitment to their cinema circuit, Cannon plan a major refurbishment
of the theatre, the first stage of which will be the restorations
of the stucco façade.
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